PUBLIC BEACH

Brief

Créer un univers de marque rafraîchissant pour une nouvelle marque de maillots de bain pour homme, et en diffuser sa nouvelle image à l’occasion de son lancement.

Année

2021

Expertises

Stratégies Branding Publicité Social & Influence

UNE NOUVELLE MARQUE

Comme son nom l’indique, Public Beach est une marque qui se veut accessible, mais elle n’accepte aucun compromis sur le style et la qualité.

Portée par la signature "C’est toujours l’été quelque part", la marque puise son inspiration dans un univers bohémien-chic qui sied parfaitement à Public Beach. 

CRÉATION D'UNE IMAGE DE MARQUE

Plus fashion, plus léchée, l'identité visuelle imaginée par Hula Hoop inspire le voyageur.
Elle le plonge dans un univers à la fois doux et chic.
Les photos, traitées avec un filtre et un grain rappelant les années ‘70, respirent à la fois la beauté et la nostalgie.
Un accent particulier est mis sur la matière (eau, sable, feuillage...), offrant une qualité artistique et une belle variété à la campagne.

CAMPAGNE DE LANCEMENT

Par différentes utilisations du logo Public Beach, cette approche met bien de l’avant la marque, favorisant sa notoriété et sa reconnaissance.

Cette campagne élégante positionne Public Beach comme l’allié des hommes bohèmes qui ont du goût.

Signature de campagne :
Entre ciel et mer

PRODUCTION DE CONTENU ET CAMPAGNE SOCIAL MÉDIA

Une campagne social média FR et EN sur les réseaux en adéquation avec la marque et sa cible – Facebook et Instagram. Ce pour répondre à des objectifs de notoriété et de considération.

RÉSULTATS

1,6M

IMPRESSIONS

3 500

CLICS
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GROUPE RIOUX -

Branding & Territoire de marque
Branding
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UNION DES MUNICIPALITÉS DU QUÉBEC -

Identité & Stratégie de marque
Branding Stratégies
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MANICOUAGAN -

Marketing territorial
Branding Stratégies Publicité Numérique
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ACADEMOS -

Identité & Campagne médias sociaux
Publicité Média
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SPCA MONTRÉAL -

Campagne de notorieté
Publicité Média
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CÉGEPS | GÉNIE ÉLECTRIQUE -

Identité & Campagne médias sociaux
Publicité Média Branding Stratégies
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BVRGER -

Identité & Campagne médias sociaux
Branding
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SOREL-TRACY ET SA RÉGION -

Marketing territorial
Branding Stratégies
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RIOTEL -

Identité & Campagne de marque
Branding Publicité Média Stratégies
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KRYS -

Stratégie social média
Social & Influence
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MADE IN DESIGN -

Révélez votre style de vivre !
Stratégies Branding Publicité Social & Influence Numérique Média
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GOGUETTE -

Design + Publicité + Digital + Social
Stratégies Branding Publicité Social & Influence Numérique
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ROUSSILHE -

Rebranding
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ST REMY -

Sign up for harmony !
Stratégies Publicité Social & Influence Média
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
Stratégies Social & Influence Numérique Média
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FRENCH KIWIS -

Identité & Campagne médias sociaux
Branding Publicité Social & Influence Média
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BANDAÏ NAMCO -

Branding - Design System
Stratégies Branding Publicité Social & Influence
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BRICOMARCHÉ -

Social média & Influence
Stratégies Social & Influence Numérique
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THÉÂTRE CENTAUR -

Rebranding
Stratégies Branding Publicité Social & Influence
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FIGARO EMPLOI -

Plateforme + Publicité
Stratégies Branding Publicité Social & Influence Numérique Média
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LOXAM -

Social média & Influence
Stratégies Social & Influence Numérique Média
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ÉDUCÉPARGNE -

Identité & Campagne de marque
Stratégies Branding Publicité Numérique
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Stratégies Branding Publicité Social & Influence Média
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PALLADIUM -

The history of legacy.
Publicité Social & Influence
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CCAQ -

Stratégie & Image de marque
Publicité Numérique
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MATANIE XP -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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CHAMPION PETFOODS -

Tv, influence et social
Social & Influence Média
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WORLD SKILLS -

Brandcontent
Branding Publicité Social & Influence Numérique Média
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OPCO 2i -

L'industrie des possibles
Stratégies Publicité Social & Influence Numérique Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Social & Influence Numérique
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SIRHA FOOD -

Manufacture of futur !
Branding Publicité Social & Influence Numérique
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NO BOX -

Every Day Fun
Publicité
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COOLTRA -

Liberté, agilité, mobilité !
Branding
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DÉCOCÉRAM -

Carrément moi !
Numérique Média Social & Influence
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Stratégies Branding Publicité
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AUTOBERNARD.COM -

La confiance Règne !
Stratégies Branding Publicité Numérique Social & Influence
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FRUIT D’OR -

Stratégie & Campagne de lancement
Stratégies Publicité
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CEGEP DE SEPT-ÎLES -

Recentrer le bénéfice candidat au centre de la communication de l’école.
Publicité Social & Influence Média
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CDC PLATEAU-MONT-ROYAL -

Stratégie & Image de marque
Branding Publicité
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ECOTONE -

La biodiversité vient en mangeant !
Social & Influence
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Animalis -

Marque employeur
Branding Social & Influence
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SANIJURA -

De nature inspirée !
Branding Publicité
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KEOLIS -

Contre le harcèlement, on fait bloc !
Publicité Social & Influence
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
Publicité
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
Branding
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MARCEL & FILS -

Le meilleur est avenir !
Branding
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SANTÉVET -

Stratégie de contenus et social média.
Social & Influence
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M Mobilités -

Un seul M vous manque
Publicité
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ATLANTIC -

Atlantic Coach
Publicité
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VILLE DE MONTÉLIMAR -

Branding
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DESTOCK – St Gobain -

Moins, c'est plus !
Stratégies Branding Publicité Média
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LES 3 VALLÉES -

Infinite mountains experiences
Stratégies Branding Numérique Publicité
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SIRHA MADE -

Futuristic feed
Publicité
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MORZINE AVORIAZ -

Branding - Digital
Branding
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M MOBILITÉS -

Branding mobilité Grenoble.
Stratégies Branding
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REPAM -

Stratégie de transformation.
Stratégies Branding Publicité Numérique
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ECAM -

Branding
Stratégies Branding
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LIVRADOIS FOREZ -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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SEQUANTA -

Complex data, easy data !
Branding Numérique
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PONTHIER -

Le fruit de l'exigence !
Branding
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Nos agences

CANADA

FRANCE

SUISSE

BELGIQUE

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