MATANIE XP

Brief

FIDEL, un regroupement de près de 150 dirigeants et dirigeantes d’entreprises de la Matanie, se mobilise pour changer le visage économique de la région. Et développer une stratégie d’attractivité économique et touristique.

Année

2019-2022

Expertises

STRATÉGIE

Imaginer et accompagner la mise en place d’une gouvernance partagée.

Positionnement de la destination et structuration des messages.

Penser et mettre en place la stratégie de déploiement « endogène » et « exogène ».

NAMING, DESIGN & PRODUCTION

De la stratégie au design de marque en passant par le naming, le site web, un film manifeste et une trousse complète de communication, Hula Hoop a accompagné les quelques 140 entrepreneurs de FIDEL dans la création du dispositif MatanieXP. Ce dernier est désormais clé dans l’atteinte des objectifs de marketing territorial et devient le socle des démarches d’attractivité concertées.

NAMING

Le nom MatanieXP met l’accent sur l’expérience unique qu’offre la Matanie : là où on explore, s’exporte, s’expose, s’exprime… L’iconographie a été conçue pour rappeler à la fois la mer et la montagne, entre lesquelles s’ancre la Matanie. Elle évoque également une cible, positionnant la région comme un objectif de choix.
Drag

PRODUCTION NUMÉRIQUE

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GROUPE RIOUX -

Branding & Territoire de marque
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UNION DES MUNICIPALITÉS DU QUÉBEC -

Identité & Stratégie de marque
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MANICOUAGAN -

Marketing territorial
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ACADEMOS -

Identité & Campagne médias sociaux
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SPCA MONTRÉAL -

Campagne de notorieté
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CÉGEPS | GÉNIE ÉLECTRIQUE -

Identité & Campagne médias sociaux
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BVRGER -

Identité & Campagne médias sociaux
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SOREL-TRACY ET SA RÉGION -

Marketing territorial
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RIOTEL -

Identité & Campagne de marque
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MADE IN DESIGN -

Révélez votre style de vivre !
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GOGUETTE -

Design + Publicité + Digital + Social
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ROUSSILHE -

Rebranding
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ST REMY -

Sign up for harmony !
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
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FRENCH KIWIS -

Identité & Campagne médias sociaux
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BANDAÏ NAMCO -

Branding - Design System
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BRICOMARCHÉ -

Social média & Influence
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THÉÂTRE CENTAUR -

Rebranding
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FIGARO EMPLOI -

Plateforme + Publicité
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LOXAM -

Social média & Influence
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ÉDUCÉPARGNE -

Identité & Campagne de marque
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V33 _ LIBÉRON -

Branding + Publicité + Social média
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PALLADIUM -

The history of legacy.
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CCAQ -

Stratégie & Image de marque
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MANIF D’ART -

Stratégie digitale
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CHAMPION PETFOODS -

Tv, influence et social
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WORLD SKILLS -

Brandcontent
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SQUARE ENIX -

Rebranding et stratégie digitale
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OPCO 2i -

L'industrie des possibles
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
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SIRHA FOOD -

Manufacture of futur !
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GRANDBAINS -

Du grand art !
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NO BOX -

Every Day Fun
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BIOFORCE -

Empowering humanitarians !
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
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COOLTRA -

Liberté, agilité, mobilité !
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DÉCOCÉRAM -

Carrément moi !
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
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EMILE COHL -

Stratégie digitale.
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AUTOBERNARD.COM -

La confiance Règne !
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FRUIT D’OR -

Stratégie & Campagne de lancement
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CEGEP DE SEPT-ÎLES -

Recentrer le bénéfice candidat au centre de la communication de l’école.
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CDC PLATEAU-MONT-ROYAL -

Stratégie & Image de marque
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PUBLIC BEACH -

Stratégie & Campagne médias sociaux
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YELI -

Transformation, business model, branding, activation
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Animalis -

Marque employeur
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POMA -

Stratégie digitale.
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SANIJURA -

De nature inspirée !
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KEOLIS -

Contre le harcèlement, on fait bloc !
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
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GRENOBLE ALPES -

Marketing Territorial
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MARCEL & FILS -

Le meilleur est avenir !
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M Mobilités -

Un seul M vous manque
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ATLANTIC -

Atlantic Coach
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VILLE DE MONTÉLIMAR -

Branding
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DESTOCK – St Gobain -

Moins, c'est plus !
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LES 3 VALLÉES -

Infinite mountains experiences
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SIRHA MADE -

Futuristic feed
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MORZINE AVORIAZ -

Branding - Digital
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CORSICATOURS -

La Corse, la vraie !
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M MOBILITÉS -

Branding mobilité Grenoble.
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UCLY -

Stratégie digitale multi écoles
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REPAM -

Stratégie de transformation.
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ECAM -

Branding
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LIVRADOIS FOREZ -

Marketing territorial
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SEQUANTA -

Complex data, easy data !
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KANDU -

Stratégie digitale
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PONTHIER -

Le fruit de l'exigence !
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
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