CDC PLATEAU-MONT-ROYAL

Brief

Redéfinir l’identité de marque de la corporation et augmenter la visibilité de la CDC Plateau-Mont-Royal et des organismes communautaires qui y sont membres.

Année

2021

Expertises

Branding Publicité

La Corporation de Développement Communautaire

Le Québec en compte 65, regroupant 2 500 organismes communautaires.
La CDC Plateau-Mont-Royal, elle, est dédiée au secteur du Plateau à Montréal.

Sa mission est d’assurer la participation active du mouvement populaire et communautaire au développement socioéconomique de son milieu, dans une perspective globale, alternative et solidaire.
CRÉATION D’UNE NOUVELLE IMAGE DE MARQUE POUR LA CDC DU PLATEAU-MONT-ROYAL
CRÉATION D’UNE NOUVELLE IMAGE DE MARQUE POUR LA CDC DU PLATEAU-MONT-ROYAL

CRÉATION D'UNE IDENTITÉ

Anciennement appelé Action Solidaire Grand Plateau, l'agence de publicité Hula Hoop a créé un nouveau nom plus évocateur et rassemblant tous les acteurs impliqués sous la même identité : CDC Plateau-Mont-Royal.
Un nouveau logo plus graphique, moderne et discret modernisé reprenant les trois piliers fondateurs de la corporation.

La nouvelle image de marque imaginée par Hula Hoop a pour finalité de transcrire visuellement le champs d’action de cet acteur.
Les illustrations non-genrées de Clémence Lengaigne viennent soutenir le narratif de la marque de façon inclusive tout en humanisant son contenu.
Les personnages seront utilisés dans différents supports de communication en soutien au texte.
Les illustrations non-genrées de Clémence Lengaigne viennent soutenir le narratif de la marque de façon inclusive tout en humanisant son contenu.
Les personnages seront utilisés dans différents supports de communication en soutien au texte.

Ce nouveau branding, joignant des composantes réelles et de l’illustration met en lumière la mission de la CDC: accompagner pour dessiner les contours l'avenir de ses citoyens.
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GROUPE RIOUX -

Branding & Territoire de marque
Branding
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UNION DES MUNICIPALITÉS DU QUÉBEC -

Identité & Stratégie de marque
Branding Stratégies
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MANICOUAGAN -

Marketing territorial
Branding Stratégies Publicité Numérique
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ACADEMOS -

Identité & Campagne médias sociaux
Publicité Média
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SPCA MONTRÉAL -

Campagne de notorieté
Publicité Média
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CÉGEPS | GÉNIE ÉLECTRIQUE -

Identité & Campagne médias sociaux
Publicité Média Branding Stratégies
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BVRGER -

Identité & Campagne médias sociaux
Branding
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SOREL-TRACY ET SA RÉGION -

Marketing territorial
Branding Stratégies
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RIOTEL -

Identité & Campagne de marque
Branding Publicité Média Stratégies
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MADE IN DESIGN -

Révélez votre style de vivre !
Stratégies Branding Publicité Social & Influence Numérique Média
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GOGUETTE -

Design + Publicité + Digital + Social
Stratégies Branding Publicité Social & Influence Numérique
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ROUSSILHE -

Rebranding
Stratégies Branding Publicité Social & Influence Média
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ST REMY -

Sign up for harmony !
Stratégies Publicité Social & Influence Média
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FRENCH KIWIS -

Identité & Campagne médias sociaux
Branding Publicité Social & Influence Média
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BANDAÏ NAMCO -

Branding - Design System
Stratégies Branding Publicité Social & Influence
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THÉÂTRE CENTAUR -

Rebranding
Stratégies Branding Publicité Social & Influence
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FIGARO EMPLOI -

Plateforme + Publicité
Stratégies Branding Publicité Social & Influence Numérique Média
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ÉDUCÉPARGNE -

Identité & Campagne de marque
Stratégies Branding Publicité Numérique
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Stratégies Branding Publicité Social & Influence Média
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PALLADIUM -

The history of legacy.
Publicité Social & Influence
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CCAQ -

Stratégie & Image de marque
Publicité Numérique
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MATANIE XP -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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WORLD SKILLS -

Brandcontent
Branding Publicité Social & Influence Numérique Média
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OPCO 2i -

L'industrie des possibles
Stratégies Publicité Social & Influence Numérique Média
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SIRHA FOOD -

Manufacture of futur !
Branding Publicité Social & Influence Numérique
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NO BOX -

Every Day Fun
Publicité
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COOLTRA -

Liberté, agilité, mobilité !
Branding
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Stratégies Branding Publicité
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AUTOBERNARD.COM -

La confiance Règne !
Stratégies Branding Publicité Numérique Social & Influence
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FRUIT D’OR -

Stratégie & Campagne de lancement
Stratégies Publicité
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CEGEP DE SEPT-ÎLES -

Recentrer le bénéfice candidat au centre de la communication de l’école.
Publicité Social & Influence Média
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PUBLIC BEACH -

Stratégie & Campagne médias sociaux
Stratégies Branding Publicité Social & Influence
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Animalis -

Marque employeur
Branding Social & Influence
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SANIJURA -

De nature inspirée !
Branding Publicité
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KEOLIS -

Contre le harcèlement, on fait bloc !
Publicité Social & Influence
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
Publicité
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
Branding
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MARCEL & FILS -

Le meilleur est avenir !
Branding
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M Mobilités -

Un seul M vous manque
Publicité
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ATLANTIC -

Atlantic Coach
Publicité
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VILLE DE MONTÉLIMAR -

Branding
Branding
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DESTOCK – St Gobain -

Moins, c'est plus !
Stratégies Branding Publicité Média
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LES 3 VALLÉES -

Infinite mountains experiences
Stratégies Branding Numérique Publicité
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SIRHA MADE -

Futuristic feed
Publicité
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MORZINE AVORIAZ -

Branding - Digital
Branding
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M MOBILITÉS -

Branding mobilité Grenoble.
Stratégies Branding
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REPAM -

Stratégie de transformation.
Stratégies Branding Publicité Numérique
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ECAM -

Branding
Stratégies Branding
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LIVRADOIS FOREZ -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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SEQUANTA -

Complex data, easy data !
Branding Numérique
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PONTHIER -

Le fruit de l'exigence !
Branding
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Nos agences

CANADA

FRANCE

SUISSE

BELGIQUE

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