BRICOMARCHÉ

Brief

Comment faire évoluer la ligne éditoriale et l'animation des réseaux sociaux de l'enseigne Bricomarché en nationale et multi-locale ?

Année

2018-2024

Expertises

Stratégies Social & Influence Numérique

Stratégie et accompagnement social média annuel

Hula Hoop accompagne Bricomarché, groupe Les Mousquetaires depuis 2017 sur l’ensemble de leurs problématiques social média.

PROBLÉMATIQUE
Comment augmenter la notoriété de l’enseigne et valoriser les opérations commerciales in store et online pour les +650 magasins ?

Un dispositif social media complet :
> stratégie de contenus saisonnière,
> animation des communautés social media,
> relation clients et SAV,
> activation jeux concours,
> Activation des communautés Facebook, Instagram et Pinterest,
> Stratégie d'influence,
> Live shopping
...

Stratégie influence

Exemple d'opération :
Avril 2020, la fermeture brutale des points de vente nous incite à créer un format engageant et serviciel pour la communauté. Nous mettons en place des lives Facebook micro influenceurs hebdomadaires sur les sujets du bricolage (Seb Bricole) et du jardinage (Tom le jardinier) :

> 45 lives Facebook
> 1,9 millions personnes atteintes
> 7 000 likes, commentaires et partages

Live Shopping

En octobre 2021, nous allons plus loin en organisant le premier live shopping pour Bricomarché, porté par un chef de produit Bricomarché et Mister Walt, influenceur reconnu dans le monde du bricolage.

"Nous sommes au cœur d’une nouvelle transformation de l’utilisation des réseaux sociaux. L’humanisation de la vente en ligne en couplant Influence et vidéo live."

Cas d’Or Social Media 2021 Prix du meilleur dispositif shopping
Cas d’Or Social Media 2021 Cas d’Or du Live

UNION DES MUNICIPALITÉS DU QUÉBEC -

Identité & Stratégie de marque
Branding Stratégies
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MANICOUAGAN -

Marketing territorial
Branding Stratégies Publicité Numérique
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CÉGEPS | GÉNIE ÉLECTRIQUE -

Identité & Campagne médias sociaux
Publicité Média Branding Stratégies
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SOREL-TRACY ET SA RÉGION -

Marketing territorial
Branding Stratégies
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RIOTEL -

Identité & Campagne de marque
Branding Publicité Média Stratégies
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KRYS -

Stratégie social média
Social & Influence
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MADE IN DESIGN -

Révélez votre style de vivre !
Stratégies Branding Publicité Social & Influence Numérique Média
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GOGUETTE -

Design + Publicité + Digital + Social
Stratégies Branding Publicité Social & Influence Numérique
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ROUSSILHE -

Rebranding
Stratégies Branding Publicité Social & Influence Média
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ST REMY -

Sign up for harmony !
Stratégies Publicité Social & Influence Média
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
Stratégies Social & Influence Numérique Média
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FRENCH KIWIS -

Identité & Campagne médias sociaux
Branding Publicité Social & Influence Média
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BANDAÏ NAMCO -

Branding - Design System
Stratégies Branding Publicité Social & Influence
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THÉÂTRE CENTAUR -

Rebranding
Stratégies Branding Publicité Social & Influence
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FIGARO EMPLOI -

Plateforme + Publicité
Stratégies Branding Publicité Social & Influence Numérique Média
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LOXAM -

Social média & Influence
Stratégies Social & Influence Numérique Média
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ÉDUCÉPARGNE -

Identité & Campagne de marque
Stratégies Branding Publicité Numérique
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V33 _ LIBÉRON -

Branding + Publicité + Social média
Stratégies Branding Publicité Social & Influence Média
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PALLADIUM -

The history of legacy.
Publicité Social & Influence
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CCAQ -

Stratégie & Image de marque
Publicité Numérique
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MANIF D’ART -

Stratégie digitale
Numérique
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MATANIE XP -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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CHAMPION PETFOODS -

Tv, influence et social
Social & Influence Média
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WORLD SKILLS -

Brandcontent
Branding Publicité Social & Influence Numérique Média
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SQUARE ENIX -

Rebranding et stratégie digitale
Numérique
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OPCO 2i -

L'industrie des possibles
Stratégies Publicité Social & Influence Numérique Média
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
Social & Influence Numérique
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SIRHA FOOD -

Manufacture of futur !
Branding Publicité Social & Influence Numérique
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GRANDBAINS -

Du grand art !
Numérique Média
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BIOFORCE -

Empowering humanitarians !
Numérique
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
Numérique
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DÉCOCÉRAM -

Carrément moi !
Numérique Média Social & Influence
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
Stratégies Branding Publicité
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EMILE COHL -

Stratégie digitale.
Numérique
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AUTOBERNARD.COM -

La confiance Règne !
Stratégies Branding Publicité Numérique Social & Influence
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FRUIT D’OR -

Stratégie & Campagne de lancement
Stratégies Publicité
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CEGEP DE SEPT-ÎLES -

Recentrer le bénéfice candidat au centre de la communication de l’école.
Publicité Social & Influence Média
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PUBLIC BEACH -

Stratégie & Campagne médias sociaux
Stratégies Branding Publicité Social & Influence
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ECOTONE -

La biodiversité vient en mangeant !
Social & Influence
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YELI -

Transformation, business model, branding, activation
Numérique
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Animalis -

Marque employeur
Branding Social & Influence
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POMA -

Stratégie digitale.
Numérique
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KEOLIS -

Contre le harcèlement, on fait bloc !
Publicité Social & Influence
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GRENOBLE ALPES -

Marketing Territorial
Numérique
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SANTÉVET -

Stratégie de contenus et social média.
Social & Influence
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DESTOCK – St Gobain -

Moins, c'est plus !
Stratégies Branding Publicité Média
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LES 3 VALLÉES -

Infinite mountains experiences
Stratégies Branding Numérique Publicité
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CORSICATOURS -

La Corse, la vraie !
Numérique
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M MOBILITÉS -

Branding mobilité Grenoble.
Stratégies Branding
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UCLY -

Stratégie digitale multi écoles
Numérique
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REPAM -

Stratégie de transformation.
Stratégies Branding Publicité Numérique
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ECAM -

Branding
Stratégies Branding
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LIVRADOIS FOREZ -

Marketing territorial
Stratégies Branding Publicité Numérique Média
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SEQUANTA -

Complex data, easy data !
Branding Numérique
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KANDU -

Stratégie digitale
Numérique
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
Numérique
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Nos agences

CANADA

FRANCE

SUISSE

BELGIQUE

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